Insight / Marketing · Draft
Everything’s up. Except the business.
Activity isn’t the same thing as progress.
Editorial draft. Awaiting publication approval.
One idea to take into the work.
Choose what matters
A number can move without moving the business forward. What should change after someone sees the campaign? A conversation, a purchase, a return visit?
Start with the behaviour that matters. Then choose what to measure.
— Mekky.
What does this bring to mind? ↗