I started by trying things. Social media. Content. Design. Advertising. Video. Strategy. Different tools, different projects, different problems.
At first, I was learning how to do things. But the interesting part was always the problem behind it.

My experience across marketing, content, design, technology, AI, and automation stopped feeling like a collection of unrelated skills. They became different tools in the same toolbox.
Projects like Forbed, Sleep Zone, Philogamia, and The Glocal each added another layer to the way I think about problems, people, communication, and business.
Then AI changed the scale of what was possible. I became interested in what happens when AI is connected to the actual workflow of a business.





